Advertising Analyst - Fort Worth, TX

Company:	RadioShack Corporation Company Profile \| Current Opportunities (18)
Job Location(s):	Fort Worth
Employment Term:	Regular
Employment Type	Full Time
Start Date:	As soon as possible
Starting Salary Range:	Not Provided
Required Experience:	Open
Related Categories:	Marketing

	Job Title
		Advertising Analyst
	Location
		Fort Worth, TX
	Duties and Responsibilities
		Responsible for providing strategic direction to internal clients by performing detailed data analyses. Projects will be marketing focused with an emphasis on measuring effectiveness and ROI of various media vehicles and marketing events. A variety of tools will be utilized ranging from MS Excel to APT Test and Learn. Beyond simply measuring the impact of marketing initiatives, analyses will drill down into understanding success factors and evaluate the benefit of targeting programs by customer group, geographic region, product category or time period.
	Skills and Education
		- Bachelor's degree in Statistics, Economics, Mathematics, MIS, Marketing or Marketing Research - 3 years data analysis experience - 3 years experience with database or query tools (i.e. SQL) - Advanced Microsoft Excel skills including Vlookup and Pivot Tables - Experience with standard and adhoc reporting - Knowledge of statistics - High level business acumen - Excellent verbal and written communication skills eoe/aa