Ecolab Food Safety Specialties is the world’s leading distributor of food safety solutions. Food Safety Specialties offers a wide array of food safety products and services including its original day-of-the week food safety labels, specialized training courses and numerous tools and systems.
The Senior Marketing Manager leads the team responsible for developing and implementing marketing strategies to meet the organizational objectives of a Fortune 500 company. He/she will conduct and evaluate customer research, market analysis, competitor information focused on driving sales growth. This position will be responsible for segment-wide marketing programs and will work closely with the R&D, Product and Creative teams.
Main Responsibilities:
Develops annual customer marketing plans in conjunction with VP of Marketing, VP of Sales and General Manager focusing on meeting organizational objectives
Develops and maintains marketing collateral with specific market requirements for new program and product launches
Determine staffing requirements and hire, train and lead team according to team and individual performance objectives
Lead market research to determine market requirements for existing and future marketing programs
Analysis of customer research, current market conditions and competitor information
Manage the productivity of the marketing team ensuring objectives and deadlines are met
Using performance data (financial, sales and activity reports), monitor and measure marketing productivity, goal progress and activity levels
Work closely with the other marketing functions Creative, Product Team, and E-Commerce to deliver annual business and marketing objectives
Liaison to public relations firm to develop annual PR plan
Basic Qualifications:
Requires a Bachelor’s degree in Marketing or Business.
7-8 years of professional/marketing experience
1-3 years of supervisory experience.
2-3 years of project management experience within large, complex organizations.
No Immigration Sponsorship available for this opportunity.
Preferred Qualifications:
MBA
Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.
Proven ability to oversee all marketing programs.
High attention to detail, self motivated and the ability to work independently.
Must be results oriented; proactive and have a high level of integrity.
Strong PC and systems skills, proficient in SAP and Microsoft Office products.
Excellent business acumen - understands business implications of decisions and displays orientation toward maximizing profitability.
Innovative - displays original thinking and creativity. Develops unique approaches and presents compelling ideas and plans.
Strong analytical skills - gathers and analyzes information skillfully. Ability to effectively synthesize complex or diverse information.
Excellent verbal, written, and presentation skills.
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