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Commercial Marketing Manager
Lewisville, TX
Job Description
Commercial Marketing Manager
Hoya Lens - Headquarters, 651 E Corporate Dr, Lewisville, Texas, United States of America
Req #1734
Wednesday, June 14, 2023
HOYA and Seiko Driven by passion for innovation and development, Hoya Vision is constantly moving boundaries. By use of extensive research and cutting- edge technology we provide tailored optimized experiences - both for the eye care professional and the spectacle wearer.
Join The Hoya Vision Care Team!
For over 60 years, HOYA Vision Care has been a passionate leader in optical technology innovation. As a manufacturer of high quality, high performing eyeglass lenses, we continuously aim to bring the best possible vision care solutions to eye care professionals.
We are currently hiring a Manager - Eye Care Prpfessional Commercial Marketing
What's in it for you?
- Health/Dental/Vision/Disability Insurance
- Tuition Reimbursement
- 401K plans
- PTO and Paid Holidays
- And more!
What you'll do:
- Responsible for driving business through HOYA's key channel of distribution - independent eye care professionals (ECPs).
- Plan and manage industry events, ECP marketing, and content/literature.
- Have a track record of consistent execution in trade, shopper, event and/or content marketing.
- Lead content and sales literature content management system (HOYA Marketplace) and printing vendor relationship
- Develop and support patient-facing instore marketing literature and demos for ECP channel
- Drive creative brand guideline adherence and communication for the US marketing team
- Develop master list of used product claims and trademark attribution rules
- Provide product launch support for ECP sales team (namely sales aids and tools) - acting as advocate for the needs of the sales team
- Interface with ECP sales team to drive efficient use of resources in pursuit of strong ROIs
- Drive marketing strategy and support for ECP alliances (PECAA, IDOC, etc.)
- Lead HOYA's key national industry events with support from event planning agency (Vision Expo East & West)
- Drive decisions from key stakeholders to gain consensus approach to key events
- Support smaller regional events by providing key assets to participating sales team members
Qualifications:
- Bachelor's degree in business-related area or equivalent through relevant experience
- At least 4 years of marketing experience or 2 years plus relevant advanced degree
- Optical, pharma or medical device related experience preferred, but not required
- Agency management and budget management experience highly desired
- Understanding of analytics and KPI selection to support decision-making
- Strong general business acumen
- Excellent time-management and execution skills
- Self-starter with eye for detail and execution
- Passion for the vision industry or driven to learn about the vision industry
- Integrity and ethically driven, upholding the values of HOYA Vision Care
- Demonstrates grit and perseverance in face of longer-term projects
- Ability to prioritize time effectively to maximize impact on organization
- Good understanding of the needs and motivation of sales teams
At HOYA, our foundation is built upon a diverse and inclusive work environment. Together, our differences are key to maintaining an inclusive culture that supports and inspires employee's uniqueness. Our differences ignite our innovation and connects us to our diverse customers and communities we serve.
We're passionate about maintaining an inclusive work environment, not only because it's the right thing to do, it promotes and celebrates differences. We are also committed to providing equal opportunity to people of all races, ethnicities, religions, genders, sexual orientations, gender identifications, disabilities, ages, philosophies, and veteran statuses at all levels of the organization.
Hoya and Seiko Optical is committed to providing equal opportunity in all employment practices, including but not limited to selection, hiring, promotion, transfer and compensation to all qualified applicants and employees without regard to age, race, color, national origin, religion, gender, handicap or disability, or any other category protected by federal state or local law.
- Pay Type Salary
- Hoya Lens - Headquarters, 651 E Corporate Dr, Lewisville, Texas, United States of America
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Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
4+ years
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