HIRING RANGE: $2,113.78 - $2,589.46 Biweekly
FULL SALARY RANGE: $2,113.78 - $3,065.15 Biweekly

The City:

With over 100,000 residents, the City of Allen is a dynamic and welcoming community. The City of Allen's strong economy, diverse population, great educational institutions and quality of life makes it the ideal place to work, live, and play. The City of Allen has something to offer for everyone. The City's Mission, is "To achieve excellence in managing development of the community and in providing city services so that conditions of living and public confidence are continually enhanced". Our employees serve the citizens of Allen with the following values:

• People First - Giving priority to others
• Respect - Treating others with courtesy and dignity
• Integrity - Serving with honesty, trust and hard work
• Deliver - Following through on commitments while exceeding expectations
• Excel - Creating an innovative and improving work environment

Under general supervision of the Public and Media Relations Office, this position promotes Parks and Recreation activities, programs and events. This is accomplished by generating and managing content for social media posts and campaigns, creating digital newsletters, designing and producing print materials, updating digital marketing displays and other media platforms. Other duties include graphic design, photography, and short-form video, as well as meeting with other City of Allen departments on cross-promotion efforts, supporting special events, and responding to resident and visitor communication. This position does not provide direction to other employees.

The following duties ARE NOT intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position-specific duties.

• Assists with development and execution of marketing strategy by researching, benchmarking, messaging and planning content for multiple audiences (including recreation center members, golf course visitors and residents) across several print and digital platforms.
• Handles digital marketing by preparing and disseminating electronic information, updating social media platforms, creating info graphics, deploying marketing visuals on digital screens and developing newsletters.
• Uses design software programs and coordinates print production to design and provide materials such as brochures, posters, flyers and other print materials.
• Supports events and activities which may include attendance at meetings, assistance with special projects and other duties as assigned.
• Coordinates with stakeholders, partners, vendors and other City staff to guide creation of visual marketing materials and to promote programs, events and activities.
• Attends events to develop live and cataloged footage for use in future campaigns.
• Understands all aspects of the brand and how to effectively and consistently represent the brand. Maintains the City graphic identity guidelines by following and enforcing proper uses of logos, fonts, colors and other materials.

Education & Experience
Work requires broad knowledge in a general professional or technical field. A typical way to obtain the required qualifications would be:

• Bachelor's degree plus two (2) years of relevant work experience

Knowledge of:

• City rules, regulations, policies and procedures.
• Marketing, graphic arts, and public relations concepts, techniques, and tools.
• Variety of social media platforms.
• Photography and videography techniques and tools.
• Modern office practices, procedures, and equipment.

Skill in:

• Establishing and maintaining working relationships with professional and support staff, vendors, the public, the media, and City employees.
• Assessing and prioritizing multiple tasks, projects and demands.
• Providing outstanding customer service and conflict resolution.
• Operating a computer utilizing a variety of business software.
• Using DSLR cameras and video equipment.
• Working effectively in a high-pressure environment with changing priorities.
• Effectively communicating in both oral and written format, with an adherence to AP style.

Special Requirements:

• Must possess a valid Texas Class C driver's license.

Physical Demands / Work Environment:

• Standard office environment.
• Ability to work evenings and weekends.
• Ability to work outside, among crowds, in all weather conditions.
• Ability to sit and stand for long periods.
• Ability to crawl, bend, crouch, reach, push, and pull.
• Ability to operate city or personal vehicle for business purposes.

Supervision Exercised:
General Direction: Work may be reviewed upon completion to ensure compliance with general organizational goals, strategic plans, and policies; autonomy is granted at the departmental level; work is subject to the organizational strategic plan, Council-level policies, and accepted professional standards. Major work activities are covered by broad guidelines and executive directives permitting flexibility in selecting methods, procedures, work priorities, and the planning and coordination of programs or projects.